024: What Are You Doing It For?
What are you doing it for?
To build a big company?
To earn a good income?
To create something that has positive impact?
To do work that matters?
To retire early and live a life of leisure?
What about:
For your family and loved ones?
Chances are, your answer to this question is probably ‘all of the above’. But I bet the last one is high up on your priority list.
If you’re reading this note on the day it is sent (Good Friday), I hope you have an amazing bank holiday ahead of you. Fingers crossed you have lots of fun things planned with your loved ones.
If, however, you’re reading this on Tuesday (and I really hope you are - because it’ll mean you’ve been off emails all weekend) I hope you’ve had an amazing time with your nearest and dearest. What did you get up to?
Finally, looking at the image for this week’s update, I think I may need to invest in a hammock. That would make Natives writing even more enjoyable.
James
—
Ps. As an extra this week, I thought I would share Seth Godin’s email from Tuesday. If you don’t receive Seth’s Blog, I highly recommend it. It’s free and explores lots of the same themes that I write about each week. You can sign up here.
Here’s what Seth wrote:
Rethinking categories of media
It is found or it arrives.
It is hosted many places or it has a single home.
It earns and delivers on permission, or it’s spam.
It changes over time or it’s static.
It’s the work of an individual or the production of a community.
It’s valuable because of network effects, or in spite of them.
It produces energy and momentum, or it absorbs it.
It’s scarce or it’s widely available.
It thrives on the long tail or only works if it’s a hit.
It dances with the early adopters or soothes the feelings of the late majority.
It’s truly live, or it benefits from time shifting.
It launches itself or it waits to be pressed.
It enhances productivity, or it reduces it.
It is a catalyst for cultural change, or it feeds on cultural change.
It energizes and inspires, or it trolls with snark and irony.
People share it because it benefits them, or someone has to hustle to make it spread.
It goes stale very quickly, or it becomes more relevant over time.
It’s worth talking about, or it’s not.
